In a world that moves at hyper-speed, Zov.yay’s music is a reminder to slow down, take off the watch, and just be. With a sound that blends smooth, conversational rap with deep introspection, he champions individuality as a “badge of honor.” We sat down with the artist to uncover the story behind the name, the philosophy of living without the pressure of time, and the power of taking the “long route.”
1. Let’s start with the name. What’s the story and significance behind “Zov.yay”?
Certainly, my first name is Xavier, which, depending on the culture or language, can be pronounced a couple of different ways. For example, ‘ha-vee-air’ or ‘zov-vee-ay’. For some more color, during my time living in Los Angeles, I had a roommate from France, who nicknamed me ‘Zov’ for short. It caught popularity amongst a small group of friends.
So easy enough, Zov.yay is actually Xavier, with a spin on the spelling, phonetic pronunciation, and some historical homage.
2. Your core message is about embracing individuality as a “badge of honor.” Was there a specific moment or experience in your life that made you realize this was the message you needed to share through your art?
I think it was my specific life experience in its entirety. Very early on in life I learned that if you choose to pass on what you like, what you want to do, or where you want to go (because it is unpopular), then you may also be choosing to forgo a path that may have more opportunities for you to express your truest self. With this in mind, my spirit just moves to that place of encouragement when I start speaking into the mic.
3. Your recent work has a powerful theme of living without the pressure of time, summed up in the idea of “No Watches.” In our fast-paced world, what does that concept mean to you personally, and why do you feel it’s such an important message right now?
Time is interesting. We can perceive to be slow moving, like we are anticipating something. Or we can notice it ‘fly by’ when we are immersed in an activity we enjoy. I’ve found that the best way to dodge both of these, is to reel in my thoughts and sit in the present. Like really sit in the exact moment I’m in. This practice usually brings me to a place a gratitude, it’s freeing. Time is always going to move, you don’t need to watch it so intently. Come back to the now, do what you know is right, and trust you are going where you are supposed to. But also, don’t be late. 🙂
4. You mention taking a “long route” with “detours.” Beyond the highlight reel, can you share a challenge from that journey that fundamentally shaped who you are as an artist today?
Integrity practice, a recurring test in my life journey. When everyone around you is doing what you believe is wrong, what will you do? Are you willing to walk the road less traveled, if it’s the right way? – One quote I tend to keep close is, “The right path is usually uphill.” As an Artist, that led me to have comfort in seeking out the hard parts and leaning in to the sweat required to become proficient at a craft. It’s just a part of becoming.
“Took the long route, but we made it here.” This line was for anyone working toward or through anything. Keep going.
5. You have a unique ability to blend smooth rap with deep introspection. Can you walk us through your songwriting process? Does the beat come first, a lyrical concept, or just a specific feeling you need to express?
Some of it is secret :). But the instrumental comes first for sure. I typically always want the sound to have elements of both smooth highs and lows that balance nicely. Then I’ll figure out how I want to join it, melody, tone of voice, and emotional attitude. I do keep a small notebook with lists of concepts for quick inspiration. However, I’ll say that ‘No Watches’ and ‘Uphold Era’ were written 90% in real-time while in front of the microphone.
6. Every creator faces moments of doubt or creative blocks. When you feel stuck or uninspired, what do you do to reset and get back into your flow?
Fortunately for me, music is just one of a handful of outlets I use for creating. So I may temporarily switch to another craft, visual art has been the go-to. I might get in the gym for some physical work, may pick up the basketball and relive some past times (I can really shoot it by the way). And just stepping out into the world too, to appreciate and watch the different types of artists and experts do their thing. One of my favorite ways to spend time.
7. Beyond other musicians, where do you draw inspiration from? This could be books, films, visual art, or even just everyday conversations.
Out of what you’ve listed, everyday conversations would be the most likely. And just every day observing & engaging with others in life. We all deserve to feel seen. I keep a memory box reserved for these meaningful sights and moments.
Read a detailed review of the release here.
8. Your sound has a very distinct laid-back, sincere vibe. How much of that is a conscious production choice versus just a natural extension of your personality?
It’s 100% natural extension of my personality. I’ve experimented with different vocal approaches, but when I’m heard, I want it to feel a bit more conversational, like I am with you. Because I am.
9. As an artist focused on authenticity, how do you navigate the pressures of the modern music industry, like social media trends or the need to constantly be “on” for your audience?
Well, pressure is only felt, if that’s what you choose. Can’t say that I feel much pressure. But I am definitely aware of how many artists choose to advertise their work & brand. I take a bit more of a laid-back approach. It’s more sincere for me, and that’s what I hope for the listeners who enjoy my work to appreciate me for.
10. When someone listens to your music for the first time, what is the one feeling or thought you hope they walk away with?
I hope they heard something I said, and they remember it. I hope they feel uplifted by hearing the soundscape. I hope they hear the originality, sincerity, & care coming from the heart.
11. The term “success” means something different to every artist. Beyond streams and numbers, what does a successful career look and feel like to you personally?
For me, success is claimable once you’ve done it. Once you’ve made what you made, then you succeeded. Because the process of creating is the actual hard part. Along the way, some of us may begin to include ‘acknowledgement’ in the criteria for success. External acknowledgement is always nice, but for me, once I know the work is completed, that’s when I kick my feet up and celebrate the climb. I plan to spend the rest of my time creating new opportunities to climb, triumph, and share with anyone looking to see. That would be success.
12. Your music feels very personal. How do you plan to translate that intimate, introspective vibe into the energy of a compelling live performance?
Good question, I don’t imagine it will be any different than my in-booth performances. Other than, I’ll have the pleasure of sharing the experience with the listener.
13. What do you think is the biggest misconception people have about being a multidisciplinary artist in today’s world?
I think a big misconception in general is that you cannot be multidisciplinary in anything. It’s okay to have deep interest in more than one topic. It’s okay to want to achieve high skill in more than one area. I encourage all of us to look outside of your current surroundings and try a new ‘something’, a couple of times. I’m sure that one of those ‘something’s will open a new path for exploration that you’ll travel down long enough to become pretty good at it.
14. If you could give one piece of advice to your younger self who was just starting this artistic journey, what would it be?
If you made something and you don’t like what it looks like (or sounds like), keep it. It’s going to serve its purpose later.
15. Looking ahead, what’s a creative risk you want to take or a new territory you’d like to explore, either with your sound or your overall message?
I don’t imagine my overall message changing much. But I would like to sing at some point. My singing voice isn’t too bad, but for some odd reason, my vocal chords don’t work that well I’m in the booth, not well enough to record anyway :). What can you do. Appreciate the chat!
Read a detailed review of the release here.
Website, YouTube, Instagram