Rhys Hurd‘s “Do it my way” arrives like a lightning bolt through a disco ball.
The South West artist has made something that does not seem to work on paper but really does.
It is a track that takes the dance-rock and disco elements that Royal Blood explored on their well-reviewed album Typhoons and confidently brings them into the year 2025.
Hurd has released three singles in just two months. This is a sign of an artist who is really into his work.
But “Do it my way” does not feel like the other songs. It seems like Hurd has found something important that he needs to share with everyone.
At the beginning of the song, there is a shimmering synthesiser line that sounds like it belongs in a John Hughes movie. Then, the band’s signature guitars crash in like waves hitting Cornish rocks.
The production choices here are particularly smart. Mixed and mastered by Hurd himself at Avon Audio, the track maintains the gritty edge that rock demands while leaving space for those 80s-inspired elements to breathe.
Josh Dunn-Crowley’s drumming is the right base—it is heavy enough for headbangers but has enough bounce to keep the disco spirit alive.
What I find most interesting about “Do it my way” is that it goes from sounds like they belong in a crowded rock club to a neon-lit dancefloor in an instant.
The lyrics give it even more of a real feel. It is not just sound play for the sake of it; it is revolt with a goal.
Hurd, who studies popular music at Falmouth University, has positioned himself as a voice for young people who feel disconnected from mainstream expectations.
It is interesting to see how this song fits into the present singing scene. Many artists look to the past for ideas, but Hurd looks to the future.
He mixes styles and eras with the confidence that only comes from not having been told it can not be done.
The guitar work is especially noteworthy. These are not just riffs; they are hooks that really bite.
It is clear that Hurd has spent a lot of time learning what makes certain guitar parts stick in your head for days, and he is used what he is learnt here with surgical precision.
The way the guitars and synthesisers work together creates a tension in the sound that perfectly matches the song’s main idea.
Sometimes the most interesting art comes from artists who haven’t yet learned the rules about what they’re supposed to do. Hurd seems to exist in that sweet spot where technical skill meets creative fearlessness.

The production feels deliberately raw in places, which serves the song’s message well. This isn’t polished rebellion; it’s the real thing, recorded by someone who understands that authenticity often lives in the imperfections.
Some parts of the music slightly go against the beat, and the singers sometimes strain against the rhythm. These are not flaws; they are features.
What’s particularly impressive is how “Do it my way” manages to feel both contemporary and timeless. The 80s synth elements could have easily dated the track, but Hurd uses them as seasoning rather than the main course.
They add flavor without overwhelming the core rock foundation. The song’s message about fighting societal pressures and finding your own path isn’t exactly ground-breaking territory, but Hurd delivers it with enough conviction to make it feel fresh.
This song makes me think Hurd is a good artist to keep an eye on. The way he plays the guitar alone shows that he is good at what he does, but what is more important is that he has something to say and the confidence to say it in his own style.
“Do it my way” is a rebellion in action, proving that the most interesting art often comes from refusing to choose between seemingly incompatible influences.
Sometimes the best way forward is to ignore the map entirely.