‘LÖNA’ is a fast-rising musical duo whose sole purpose is to create electro pop music and share their emotions with the rest of the world. Join me as we dig deeper into the lives of Madelon and Danielle, the twin sisters who make up this unique musical act.
We began by asking them about the reason behind choosing their stage name, and their response was interesting, they explained that ‘Löna’ is a Swedish word that means “valuable,” and it gives their name a Scandinavian touch, something that can point to their root.
They continued to say,
“Our songs are a reflection of our personal lives – real and heartfelt. They’re our experiences and raw emotions. And we get inspired by any dark and melancholic sounds or music.”
When asked about the main inspiration behind their latest single “Game” they said:
“Our latest song is called ‘Game.’ It’s a metaphor for dating, akin to a game of poker. Just like in the game, dating can be fun, sometimes someone’s bluffing, and it’s equally capable of yielding big wins or painful losses. Drawing this parallel adds an intriguing layer to the song’s narrative.
‘LÖNA’ had a lot to share with their fans and their final message to their fans is touching and inspiring, you can tell this duo has their fans at heart now join us as we delve deeper into the lives of the duo and who they really are outside music
Listen to Game below
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What is your stage name?
Is there a story behind your stage name?
We wanted a name with a Scandinavian ring, resonating with the dark, haunting beauty of the Scandinavian landscapes. “löna” means “valuable” in Swedish, which adds a touch of significance.
Where do you find inspiration?
Our songs are a reflection of our personal lives – real and heartfelt. They’re our experiences and raw emotions. And we get inspired by any dark and melancholic sounds or music.
What was the role of music in the early years of your life? / Are you from a musical or artistic family?
We’re twins who grew up in a home where music was always playing, though we didn’t have any musical family members. We both started piano lessons at the age of 9, and Danielle picked up the guitar at 14 and we then both started the beginning of our songwriting journey. And when Danielle, at 15, cracked Logic Pro X, a software for music production, her producing talent flourished.
Who inspired you to be a part of the music industry?
We draw our inspiration from the darker, more electronic side of music. Artists like BANKS, Sevdaliza, Lana Del Rey, Tove Lo, and AURORA have a profound impact on us. We aim to express our feelings and experiences through our music, connecting with our audience on a deeper level.
How did you learn to sing/write/to play?
Our musical journey began with classical piano lessons at the tender age of 9. Danielle later added a guitar to the mix, and that’s when we started writing our own songs. We learned by doing, by simply diving headfirst into the world of sound and expression.
What was the first concert that you ever went to and who did you see perform?
We think our first real concert experience was Laura Jansen’s performance at Paradiso in Amsterdam when we were around 14 years old.
How would you describe your music?
We like to call it “dark electro pop.” It’s a fusion of pop songs with electronic beats and a touch of darkness and melancholy that defines our unique sound.
Describe your creative process.
Typically, it all starts with Madelon, who often has a melody and lyrics swirling in her head. These lyrics are drawn from real-life encounters and experiences. She then sits down at the computer, starts writing, finding the right chords and rhythm. Once the song is taking shape, it’s passed on to Danielle, who adds different instruments and sound, and voila – a LÖNA song is born!
What is your main inspiration?
Life itself is our main muse. The ups and downs, the joy and sorrow – all of it feeds into our music. And also inequality is a topic we write about.
What musician do you admire most and why?
Thom Yorke is a towering figure in our admiration list. His exceptional voice and the ethereal compositions of Radiohead have a captivating effect. Their ever-evolving sound and ability to touch the soul with every album are truly inspiring.
Did your style evolve since the beginning of your career?
Most definitely! Our musical journey started with acoustic singer-songwriter tunes, morphed into rock when we joined bands, ventured into psychedelic rock, and finally found our niche in dark electro pop. We’ve even swapped some human elements for the electronic beats, except for our live performances.
Who do you see as your main competitor?
It’s hard to pinpoint a direct competitor. We’re crafting a unique blend of music that doesn’t have many direct parallels. It’s a bit like BANKS and AURORA, they also write their names in caps ;), so perhaps they could be our friendly rivals!
What are your interests outside of music?
Madelon has a talent for fashion and designs her own clothing when she’s not immersed in music.
If it wasn’t a music career, what would you be doing?
Music will always be our passion. We’d likely be working in the music industry, helping other musicians bring their art to life.
What is the biggest problem you have encountered in the journey of music?
Sexism in the music industry is a significant challenge, casting shadows on the creative process and equal opportunities for all. Luckily, it is certainly not a lot of our experience, but things do happen too often.
Why did you choose this as the title of this project?
Our latest song is called ‘Game.’ It’s a metaphor for dating, akin to a game of poker. Just like in the game, dating can be fun, sometimes someone’s bluffing, and it’s equally capable of yielding big wins or painful losses. Drawing this parallel adds an intriguing layer to the song’s narrative.
What are your plans for the coming months?
In the coming months, we’re planning to release several more songs, taking it slow and steady. By the end of 2024 or the beginning of 2025, we aim to drop a full album.
What message would you like to give to your fans?
Embrace your uniqueness! You can enjoy dark music and still lead a happy, fulfilling life. Stay true to yourself and let our music be a part of your extraordinary journey.