Alen Hit is hitting hard with his recent release, and #1 Problem is hitting on all levels! This song is filmic, catchy, and unforgettable. With a strong pop hook mixed with an indie and alternative texture, the song draws you in since the very first note with its groovy and upbeat nature and a sense of nostalgia that is, nevertheless, entirely new and modern.
The most special thing about #1 Problem is the ease with which it links music with narrative. The song is then followed by the energy that leads straight into the visually thrilling song video, a mini-thriller in the glamorous city of Dubai. There is luxury villas, fast cars, tension, mystery, and seduction all in the mix to form an experience that is well more than a normal music video. Each scene makes you want to take a closer look and discover something new.
This release demonstrates that Alen Hit is not afraid of going to extremes and experimenting with new creative approaches. It is an artist who is making a bold move at a more complicated and cinematic space and the outcome is exhilarating.
#1 Problem is not just a great song. It is an indication of greater and even more thrilling things to come in Alen Hit.
Watch #1 Problem below
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“#1 Problem” feels like a sleek spy thriller set to pop—what inspired you to blend that cinematic tension with seduction in this track and video?
It actually all started with the song itself — it really set the tone for everything that followed. There was this strong sense of sensual tension in the track, and I wanted to visually translate that into the video.
At the same time, I wanted to show that this isn’t real love — it’s more like a game. A situation where the main character is driven by her own motives, where she needs something from me rather than being emotionally involved.
During a brainstorming session with Pavel Medvedsky, who handled the production of the video, we quickly realized that the female lead should express that sensuality through dance. And the tension, the real edge of the story, would come from a spy-like narrative — something mysterious, slightly dangerous, and emotionally charged.
Directing the video yourself in Dubai must have been intense with those luxury villas and high-end cars—walk us through a standout moment from the shoot.
I’ve been living in Dubai for about four years now, and it has truly become a creative hub for me. Talented people from all over the world come here, so building a team for this project was both easy and challenging at the same time.
The biggest challenge, honestly, was coordinating everyone’s schedules. That was probably the hardest part of the entire production process. Getting all the right people in the right place at the right time took a lot of effort.
But the filming itself was a real pleasure. We shot the video over two days, and the entire team brought creativity and enthusiasm to the project. The atmosphere on set was very positive and friendly, which made the whole experience even more enjoyable.
As for a standout moment — definitely the scenes where the main character is in the trunk of the car. That was probably the most memorable part because we were laughing a lot during the shoot. The actress was really enjoying the process as well.
To be honest, at that moment we were more worried that passersby might misunderstand what was happening and call the police, because from the outside it could look quite intense. But we made sure to show that it was just a film shoot and that everything was completely safe and under control.
The looped structure at the end is genius, making the story feel inescapable. How did you land on that to mirror the song’s emotional game?
We’re living in a time where you have to capture the viewer’s attention within the first few seconds. So I was thinking in a more cinematic way — like in big movies, where sometimes you see the ending first, and then the story unfolds showing how everything led to that moment.
That idea felt very natural for this project, and I suggested it right away during the creative process. We decided to build the video around that structure — starting with the final moment and then revealing the story step by step.
At the same time, the ending is left open to interpretation. It’s up to the viewer to decide what it really means.
The loop effect came from this concept naturally — you can finish the video and immediately start watching it again, and the story just keeps repeating itself, like a cycle you can’t escape from.
Fans can pause to decode those hidden documents and details—what secrets did you embed, and what do you hope viewers uncover?
Yes, there are definitely a few hidden details in the video. We really paid attention to the smallest elements and tried to think everything through very carefully.
If you look closely, you’ll notice things like fake passports and, of course, some “confidential” documents. What exactly those documents are — I’d prefer viewers to pause the video and discover that for themselves.
But I can give you a little hint — those documents reflect something that the whole world has been talking about recently.
You’re stepping away from your romantic roots here into this ambiguous agent/antagonist role. Was that a deliberate pivot, and how did it feel embodying that?
It was definitely a conscious decision. Stepping into a completely different role — not a romantic character, but something more ambiguous, like an antagonist or a secret agent — was an exciting challenge for me.
At the same time, I like to leave it open for interpretation. Who I really am in this story is up to the viewer to decide.
As an artist, it’s important for me to evolve and explore new sides of myself. If we stay the same all the time, it becomes predictable and, honestly, a bit boring for the audience.
Right now, I feel the need to experiment, to bring something new, to surprise people and connect with new listeners. So this project is just the beginning — I think you’ll see a lot more of these transformations from me this year.
The sensual choreography ramps up the glamour and stakes perfectly. How did you collaborate with the team to balance that with the psychological edge?
Honestly, the secret of any project is the team. If you have the right people, if everyone is aligned and clearly understands their role, the process becomes very natural.
In my case, I didn’t have to interfere too much in the filming process. Of course, I shared my vision, emotions, and what I wanted to see on screen, but after that, I trusted the team completely.
We had a very strong and professional team, and everyone understood the direction right away. Each person brought their own creativity and even improvised, which added a lot of depth to the final result.
So for me, the key is simple — choose the right people to work with, and the balance between sensuality, glamour, and psychological tension will come together organically.
Huge milestone being the first Belarusian artist on VEVO—what does premiering “#1 Problem” there mean for your career and international reach?
Yes, it’s true — at the moment, I’m the first and only artist with Belarusian roots releasing my work on VEVO. Of course, that makes it very special for me.
At the same time, I’ve been working towards the international market for many years now, so this isn’t my first release presented on that level. It’s more like a natural step in my growth as an artist.
Honestly, since childhood, I always felt that I wanted to go beyond the limits of my home country and reach a global audience. That has been my direction for a long time, and I’ve been consistently moving toward it step by step.
So for me, being on VEVO is both an honor and a responsibility. It’s a milestone, but also just the beginning. I already have releases there and will definitely continue to grow my presence on the platform and on the international stage.
With production by Pavel Medvedsky and the Dubai base, how has operating from the UAE shaped your sound and visuals for this project?
Dubai had a huge influence on the visual direction of this project. In many ways, we were inspired by what we see around us every day — luxury villas, high-end cars, incredible views.
We didn’t try to reinvent anything or create an artificial world. Instead, we decided to take the reality that surrounds us and bring it onto the screen, just adding a story on top of it.
That’s what makes the video feel authentic — it reflects a real environment, but with a cinematic narrative layered into it.
Dropping two official remixes on premiere day, plus five videos and seven remixes throughout 2026—how do these tie into your full-stage comeback?
I really want 2026 to become a turning point in my career. After a long period of silence, I’m coming back to the big stage, and I’ve spent a lot of time preparing for this moment — especially mentally, building my energy and vision.
This year will be very active: many releases, remixes, songs, and music videos. It’s all part of one bigger picture — a full-scale comeback.
To support the release of “#1 Problem” and the whole project, we dropped two official remixes on premiere day — the Purple Remix and the Red Remix. They completely transform the original track, removing that tension you hear in the original version.
These remixes are lighter, more relaxed, more summery — perfect for a different mood. They’re made for enjoying the moment, for background listening, for getting into that summer vibe.
I really hope these tracks and remixes will become part of people’s summer soundtrack this year.
That full English-language album with 10 finished tracks is coming end of 2026—what can fans expect from it, and how does “#1 Problem” set the tone?
Yes, I’m planning to release a full English-language album around October–November 2026. It will feature 10 completely new tracks.
These songs are inspired by the last four years of my life — my travels, my experiences, and living in a new country. It’s been a journey through different phases, emotions, and personal reflections, and all of that will be reflected in the music.
This won’t be a typical album where every track sounds the same. Instead, each song has its own story, its own character, and its own emotional tone. It’s a very dynamic and honest project.Of course, I’m also planning to shoot music videos for some of these tracks.
And before the album drops, I still have a lot of surprises coming this year.
