Nickon Faith is a Manchester-based multi-genre producer who is gaining traction in the music industry. When it comes to his musical interests, he’s had a wide range of experiences over the years.
When Nickon was a teenager, he became enamoured with electronic music genres such as trance, breaks and techno.
As time has passed, he’s refined his craft and developed a signature sound that includes lush progressive soundscapes, euphoric trancey pads, and energising beats.
In addition to talking about his music career, he also gives us a sneak peek at his newest album, “Circumambient.”
What is your real and official showbiz name?
My real name is “Nickon Fath-Ordoubadi” I’m 25 years old at the moment, currently, my artist alias is “Nickon Faith”.
How long have you been making music and what attracted you to it?
I started “Nickon Faith” around 2015, but I have been making music and learning music for much longer than this, learning piano, drums and guitar since I was very young. Subsequently, learning how to write my own songs and music. At that age, I loved both rock/indie and electronic music. I was always internally quite an emotional kid, with a lot of energy that I didn’t know what to do with, music helped me channel that and it quickly became a bit of an obsession for me.
What were your first project and the people you worked with and which year?
So I have had many musical projects in the past, my very very first was just writing alternative rock/indie/singer-songwriter songs in my pre-teens. But I moved on to form bands, mostly where I’d be a songwriter and rhythm guitarist when performing (as my singing voice wasn’t great).
My last band was called “Plexus” which was like a rock/funk indie band. In addition, I also have another alias called “Sakurabeatnikz” which I sometimes use, in which I produce a mix of lofi/synth-wave and chillout music.
Currently, all my energy is going into “Nickon Faith” now as it has been the most successful of all my projects so far and I really believe in its potential of it.
Who or what inspires you or motivates you? And why?
I have many things that inspire and motivate me, often when I listen to a very gorgeous piece of music that really speaks to me and makes me feel a certain way, that is always an inspiring experience.
I tend to reflect on my own music in these cases and it gives me the drive to create music that imparts a similar feeling of catharsis and intensity, but also puts my own stamp on it so it’s like exploring the unexplored territory. I love the idea that pieces of music are just another form of storytelling.
I love drawing inspiration from other artists, being in awe of the established artists I admire and also exchanging ideas with a lot of artists I know and am friends with! Music isn’t really a hobby for me, it’s my life, so I’d say not having motivation isn’t a choice for me.
Of course, I have downs with the ups and get disillusioned with it sometimes, as is normal for any artist, but at the end of the, I feel like I need to be as creative as I can otherwise something feels off in my life.
What are your friend’s and parents’ thoughts on your career in singing?
I’d say my Friends and Parents are very supportive for sure! often they are very happy to listen to my tunes, or maybe give a bit of constructive criticism. Definitely important to have a good base network of support!
What are some of the challenges you face in your career path?
I think there are many challenges for artists in general, there’s a big pressure to be good at everything including the non-music related stuff, for instance, it can feel like you have to be your own producer, mixing engineer, social media expert, entrepreneur, manager, PR etc… the list is kind of endless!
And it is also extremely hard to make people care about your music just from the music alone in this day and age! Really people need to end up being invested in you as a person and artist, and invested in your story, which is a very big challenge in itself.
There is also an unbelievable amount of gatekeeping in the music industry, where it feels like you need social proof to get noticed by other people in the industry. Which can also be quite frustrating!
Also, you do get a lot of people who like to scrutinise your work when you send it out e.g. to playlist curators, so you need to develop a bit of a thick skin. Being a musician ain’t easy!
How do you feel the Internet has impacted the music business?
The internet has been a blessing and a curse really, a blessing in the fact that platforms such as social media and Spotify have given artists a huge opportunity to showcase their music to the world.
However, on the flip side, it brings about everything I have mentioned, regarding gate-keeping in the industry and needing an obscene amount of social proof to make any progress with growing your artist brand. Although there are many producers who do support each other and it’s very refreshing, I have met some of my best friends who are also producers through social media and we create a bit of a support network that way, exchange ideas and links/tips.
So it is what it is really, social media is here to stay and a big part of how the industry operates right now, despite all its failings, I just try to adapt as much as possible and try not to let things weigh me down.
Do you have any advice for aspiring songwriters?
My advice is a bit cliche, but genuinely if music is something you are passionate about and see yourself seriously pursuing, learn to be extremely patient, build that discipline and dedication, keep pushing yourself and just don’t give up.
It took my Nickon Faith project 5 years before my first signing, and before that, I had been doing music for many years, with dreams of getting any sort of success with any of my music projects.
It really is a long road and you have to think about the long term/ bigger picture of it all. Also, a lot of stuff like the social media and promo aspects you will have to figure out as you go along. Do first ask questions later in my opinion.
What is your current project about?
So my current project, “Nickon Faith”, is mainly about making a body of tunes, that don’t necessarily have to belong to a single genre, and the idea is I want to take you into my world/ my mind a little bit. Showcase and make music based on the kinds of sounds and music that I love listening to, I have inspirations from many genres, like trance, electronica, melodic techno, progressive house, IDM, Industrial techno, leftfield house etc … the list is endless.
And I take all these ideas and try and create something euphoric that elevates you and tells a story. Maybe take you to think/feel things that are sort of unexplored territory, and give a sense of elevation/blasting off into a different universe when you really get locked into a track.
A big characteristic of my sound is ambient pads with melancholy harmonies, mixed with driving beats, and trancey leads. I love putting gated chopped up vocals, breakbeats, field samples, textured percussion etc. and generally just trying to make a really colourful piece of electronic music.
What does this song mean to you?
“Circumambient” my debut album has been a long time coming. Wanting to release an album like this had been a dream of mine since I was young.
The album’s themes represent phases you may have in life, where thoughts and emotions become all-encompassing, and all surrounding for whatever reason, and the progression to kind of begin to resolve that.
At least that’s how I see this album for me personally, someone else may have their own interpretation and that’s cool!
What are your hobbies?
Hobbies wise, I love going to festivals and clubs to see new artists I haven’t seen before, always inspires me for my music later on. I do a lot of meditation, and go to the gym when I can, as it becomes really easy to neglect your body and your mind when you live a bit of a hectic lifestyle! Also quite into anime. Love my coffee as well!
What do you do aside from this profession?
Aside from music, in a professional sense, I work in Software development/Computing, I’m currently working a 9-5 as a software engineer!
What is one message you would give to your fans?
One message I’d give to fans aha! I’d probably just say thanks for enjoying my music and giving it a chance really! gives me a real sense of fulfilment that I can’t really find anywhere else.
Always trying to improve my craft and create tunes and it certainly gives me the drive to keep going seeing people enjoy them so much. I’ve got lots of unreleased music at the moment, so plenty of stuff to come in the future!