The Jenni Dale Lord Band is comprised of five musicians that specialise in fusing together country music, rock music, and blues music into a single delectable amalgamation.
After having a successful career as a rock star in the live music capital of the world, Austin, Texas, for more than a decade, Jenni Dale Lord has relocated back to her hometown of Lubbock in order to stake her claim in the music scene of West Texas.
The Jenni Dale Lord Band is comprised of acoustic guitar, electric guitar, bass, keys, and drums, although they often incorporate guest performers and instruments from Texas and Bakersfield as well as old school and new school influences. The band has just released its fifth record, titled In the Dance, after the release of four albums that were commercially successful and numerous radio songs that charted, one of which was a collaboration with the unparalleled Joe Ely.
The song “In the Dance” demonstrates the unique vocals of Jenni Dale Lord Band as well as the inventive lyrics and skilled arrangement of the band. Jenni Dale collaborated with an incredible cast of musicians to bring her songs to life and set the world ablaze. The high-energy and emotionally engaging performance that they put on for their audience draws people from all around.
I had a personal talk with Jenni Dale Lord, and during it, she revealed a lot of information about the band, including their aspirations and objectives.
What is your real and showbiz name?
Jenni Dale Lord
What would you say is your greatest strength as an artist?
I had to get some outside help with this one. I’m definitely that tortured artist full of self-doubt. I reached out to my friend and producer, Scott Faris. He said,
Two things: your ability to turn real-life experiences into songs that resonate with an audience, and the way you love your audience. You take time to build real relationships with your fans, and that’s given you deep and lasting friendships.
I hope those are true. I definitely have made most of my relationships through music.
What is your creative process when making music?
When I first started writing songs, I was too young to have really experienced much, so I would pick out show titles from the TV guide and make up stories for them. Usually themed programming such as Lifetime Movie Network and other melodramatic movies had interesting titles that drew my attention.
Then as I got older, I wrote more as a form of self-expression and therapeutic release. When I’m going through something emotionally intense, positive or negative, songs seem to pour out of me.
Now that my life has been pretty stable, for the most part, I lean on creative writing or past experiences to create a song. Lately, I hear (or say) a one-liner or a catchphrase, jot it down in my phone notes, and come back to it when I’m in the mood to write.
How long have you been making music and what attracted you to it?
My mom put me in piano lessons when I was four years old. I wrote my first song not long after that. Then picked up the guitar at 11.
I’ve always been in love with music and making it since before I can even remember. I say that because my mom tells stories of me singing to myself and singing myself to sleep in my baby rocking swing. It’s so a part of me that I really can’t imagine a life without it.
What is the biggest challenge you have had to overcome as a band/artist so far?
There are lots of challenges. Pick one is hard. On the surface, I’ve been told that I incorporate so many influences in my music, that finding the genre to place it in can be difficult.
I suppose that is mostly an issue for radio placement and such. Leading a band is challenging – it’s like running a business. You’ve got to make personalities mesh, hope you get people who work as hard as you do and do what the job entails, and you’ve got to make everyone’s schedules align in the hopes that a particular goal can be achieved.
What streaming sites do you think offer the most value to a band?
I suppose that depends on your definition of value. Is it monetary? Is it exposure? If a band is looking for a streaming site that pays the most revenue per play, it’s probably Apple Music (from what I’m told). If you’re looking for exposure, Spotify seems to be pretty legit in terms of that.
How do you think social media or the internet has affected the music scene in your country?
I think social media and the internet have changed the face of music worldwide. I come from the United States, and I have seen the accessibility and availability of music expand in so many ways.
I don’t necessarily think it’s always a good thing for artists, but it’s definitely a good thing for listeners. Music is cheaper (if not free) to consume. On the other hand, some artists are being heard that may never have been heard if not for the internet. I know a particular instance for me happened during the Covid shutdowns.
Live music came to a halt, and the only way I could continue working was to play live shows on the internet. It introduced me to an international audience that I may not have gotten to know if not for that. Everything really does have a silver lining.
What are your friend’s and parents’ thoughts on your career?
My circle is very supportive. My family, my friends – they all believe in me and want to see me succeed. It took my mom a bit to come around. I suppose you don’t want your daughter to pursue something with so little chance of making a living at it, but she’s definitely proud of me now.
What does your current song mean to you?
My latest single, Better Things, is a fun one. I love the drums and the change-up in the chorus. I wrote this song in response to a particular run of no-responses I was getting from a couple of people.
And with today’s technology, it’s like, “It says you read my text” or “There’s a read icon next to my message, so I know you saw it already.” I took those annoying moments and turned them into a song about a relationship. I know we’ve all been there.
What is one message you would give to your fans?
Thank you. Thank you for allowing me to play music. Thank you for inspiring me to write songs. Thank you for your love. Thank you for your support. Thank you for the opportunities you give me every day. It’s because of you that I keep getting to live this dream. So thank you.