Foe is a Tel Aviv-based Bedroom Synthpop musician and composer. He is a former tech product manager and entrepreneur who left his job at the age of 30 because of Crohn’s disease to pursue his dream of making music.
In his music, he focuses on self-esteem, achieving one’s potential, and extreme physical pain, all of which he has experienced firsthand.
What is your real and official showbiz name?
My name is Yoav Yariv and the project name is Foe.
How long have you been making music and what attracted you to it?
I’ve been making music for about two years (2020). I’ve been a music junky all my life. I promoted parties and wrote music reviews. There were days when I would say I’ve actively listened to music 99% of the time. I guess I always wanted to try and make some music myself.
What were your first project and the people you worked with and which year?
I did my first thing alone in 2020. It was an electronic track of some kind. Wasn’t horrible but now I have to say it is kinda embarrassing but it actually helped me get over being afraid of releasing things.
Who or what inspires you or motivates you? And why?
Not sure what motivates me to be honest. I want to create something that gives me the same feelings I get when listening to a great track. And I want others to feel it as well.
What are your friend’s and parents’ thoughts on your career in singing?
My family is actually quite supportive. I mean, I don’t do music full time so they love it. If I’ll start doing it full time their opinion might change.
What are some of the challenges you face in your career path?
I am a Product Manager for a tech company so the biggest challenge for me is getting used to the way people work in the music industry. It is VERY different and I’m trying to adapt as best as I can.
How do you feel the Internet has impacted the music business?
How do I feel about the internet impacting the music business? lol, not sure this is the best format to discuss this type of question with any clarity or nuance. Are we talking about finances? In terms of how much more exposure it gives?
How easier is it to make certain things? What has it done to the quality of music? The internet impacted a lot of things and the music/music business was influenced by many of them in different ways. If we want to get to specifics I guess we need a better format.
Do you have any advice for aspiring songwriters?
I’m definitely not an expert on songwriting, but the thing that I found most useful is simply doing it a LOT (for example, writing a lot of songs/melodies/harmonies/whatever you want).
The more you do it the better you get (I know, right?). But I was amazed by how much better I got at writing melodies. That to say, I can create more melodies I like than I used to in the same amount of time. I think that’s cool.
What is your current project about?
The current single I’ve released is about some of my musical inspirations and how difficult was their journey to recognition.
What do you do aside from this profession?
In my spare time, I do a few things. I run a Synthwave community (With Billy Oren) called Retrowave IL.
We have a 1000 user FB group dedicated to Synthwave and we do parties every few months where I also DJ. In addition, I’m currently working on a children’s book. Other than that in my day job I’m a Product Manager in a tech startup.
Messages to give my fans?
Pretty sure I don’t have fans, or maybe a very very few ones. It is almost impossible not to be extremely banal when having to find a single one-liner as THE MESSAGE.
But if I’m forced, I think that once you start seeing Shia LaBeouf’s “Just do it” as an inspiration instead of a joke you are on the right track.