Real Name : Nana Wiafe Asante Mensah
Stage Name : ASEM
He is the star whose music is making waves at the length and breath of the country even before its official release Asem is one of the hottest young acts in Ghana’s evolving Hiplife industry.
He basically came from nowhere to take Ghana by storm. His controversial track, ‘Give Me Blow’ became the most sought after and most transferred/ bluetoothed song among Ghanaian youths when it was unofficially released. ASEM is the youngest of five boys to his parents. It was while sneaking into his family boys’ quarters to bond with his brothers as they listened to hip-hop music that he developed a strong passion for music.
It was in those surroundings that his desire to grow up to be a master entertainer and lyricist soared to its apogee. This explains his ability to put together mind-boggling lyrics laced with humorous punch lines and gasping metaphors. Despite picking up the love for music at an early age, it was in St. Peter’s Senior High School that he nurtured his talent. He found himself in an environment filled with people who shared in his dream to be a star in the entertainment industry, specifically by engaging themselves in the genres of hip-life and hip-hop. Together with these promising rappers he formed a group which they tagged the ‘Frontliners’.
They planned to record an album but this plan fell through once they went their separate ways to further their education. Due to his resilience and will to succeed in show business ASEM kept at it, attempting to build a successful career while sticking to his plan of entering an institution of higher learning, that is, the Ghana Institute of Journalism. ASEM enrolled into the Ghana Institute of Journalism from 2006 to 2008 for a diploma in communications studies.
With the help of Richie, a singer/producer/sound engineer and C.E.O. of Lynx Entertainment, ASEM rediscovered and reinvented himself. He aims to reach beyond the shores of the African continent with his unique style of music. In working with Richie, ASEM has evolved – creating his own brand of Ghanaian music and in the process carved a niche for himself as an artiste who comes up the pleasantly unexpected.
His inspiration comes from his admiration for artistes such as K.K. Kabobo, Reggie Rockstone, Kris Kross and Ludacris and it is the versatile mix of creativity and flexibility provided by these artistes that gives ASEM his unique approach to music. So as he drops his first album after having teased Ghanaians with songs such as ‘Give Me Blow’ and ‘Pigaro’, the obvious prediction is sooner rather than later, this talented young man will have the whole world singing to his tempo.
Recently he released a song with its video which got every Ghanaian talking about his health state. When he is not down with his books or not out performing or not in the studio, he hangs out with pals, read a novel or watch a movie
Martin Donaldson Daisy is the Owner of Music Arena Gh. As a graphic designer, blogger and social media expertise, he is the confident and creative designer who is self-motivated, self-sufficient and comes to you with a strong background in both print and digital media. He currently lives and study’s Digital Media in Nottingham College, United Kingdom.